Ismat is a product designer who loves to craft great user experiences.

I do product design, research, UX/UI for marketplaces, AI powered tools, SaaS, digital brands, IoT among other mediums. I have over 10+ years of experience working with startups and bigger organisations. I also have previous entrepreneurial experience.

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Case Studies

SESAME

I am helping Sesame grow it's two-sided marketplace populated by physicians and patients with a unique pay-per-visit healthcare scheme targeting the US market, in addition to conducting research, usability tests, and growing the membership / subscription program.

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CarOnSale.de

I was luck enough to join CarOnSale as the founding designer, I focused on the growing and redesigning the marketplace, optimising its UX, growing the design team, recruiting other designers, and creating the design system.

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COS Cargo

As the founding designer at CarOnSale, I led research to find opportunity in the market to grow their marketplace. The solution was creating an online service (SaaS) for booking vehicle transports online for b2b vehicle sellers and traders. Overall, I led research, managed stakeholders, created the design system, and led the design, research, and launch of COS Cargo.

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Crosspromote.me

Crosspromote.me is a SaaS providing cross promotions between brands based on AI analytics. I led the UI/UX for crosspromote.me from idea stage till launch.

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PalaBank

PalaBank is a crypto currency bank for all activities related to digital currencies's activities like exchanging coins, sending them to friends, or buying items from eligible stores. I led design thinking and UX/UI for this super early-stage startup.

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Lensta Camera App

I was the leading designer and founder of Lensta Camera App. The app packs tons of features and was focused on mobile photographers. Lensta camera app was very important in growing Lensta e-commerce marketplace by attracting interested photographers through the app.

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Lensta

I led the product and design team at Lensta to launch Lensta's web marketplace, a new line of products, managing the brand, photography, videography. I also recruited a contract - based creative team consisting of different designers and creatives.

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